Sponsorship and activation agency, specialising in Formula 1™ 


Sponsorship Consulting

We combine industry expertise with an understanding of your business objectives to identify the most appropriate rights holder and corresponding sponsorship package. We advise on the assets that will create an effective, ROI-efficient and quantifiable activation programme.  Our team will help successfully navigate the key avenues of fee structures, partnership categories, benefits and rights.

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Sponsorship Activation

We define strategy, implementation and delivery across all functions of a sponsorship programme. We know how to fully integrate initiatives into a brand’s global objectives, whilst motivating and engaging local markets in order to fully exploit the potential of the sponsorship. We create impactful, relevant campaigns and activations that engage and inspire your audience

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Sponsorship Events

We plan and execute a wide range of bespoke global events, from world-class corporate hospitality, to live experiential consumer engagement,  product launches or  networking forums. We develop innovative, tailored activations and experiences to meet the specific requirements of the stakeholder, their audiences and the wider sponsorship programme.

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Right Formula is a marketing agency that handles all aspects of sports sponsorship to ensure the relationship delivers against the set objectives. The agency was founded on the principal of delivering the best returns possible for our clients, and we work closely with large, global brands to create strategic partnerships that maximise the ROI.


The senior team at Right Formula have all worked at the heart of leading F1™ teams, gaining extensive experience and knowledge. Our management team remain involved for the duration of a sponsorship to provide continuous strategic guidance as a brand navigates the complexities of the sport’s commercial environment.


The Right Formula team is essential to the performance of our clients’ sponsorship program. We pick the leading specialists from Formula 1’s™ sponsorship, events and communications departments as well as headhunt from a range of other sports and sponsorship fields to provide a strong, passionate and dedicated team.


SAP tinted
SAP McLaren replica Pit wall
Hilton Worldwide Tinted
Fernando Alonso Hilton 10 Year Anniversary
Sky tinted
Sky Sports F1 interview
Red Bull Air Race tinted
Red Bull Air Race plane
Aggreko client logo
Aggreko shipping container
GH Mumm Champagne tinted
Sebastian Vettel GH Mumm winner
Infiniti tinted
Infiniti Red Bull team
Avanade tinted
Avanade client interview
Right Formula Coming Soon


Worldwide activation agency