Pirelli | Events & Hospitality
THE BRIEF
Pirelli have been working with Right Formula to deliver five-star hospitality programmes at Formula 1 races to its top customers and c-suite guests through the fill use of their contractual assets.
OUR APPROACH
In order to nuture relationships through an unrivalled hospitalty experience, Right Formula manages the full Pirelli Paddock Club suite from build to implementation, including design, layout, logistics and structure.
We use our unique partnership and hospitality tools to ensure that guest management is seamless. This includes pre-event to ensure ticket wastage is minimised and during the event to assist with seating plans, guest support, check-in, gifting and the overall experience. We’ve found this is vital in ensuring that all guests have an unrivalled and unforgettable experience.
2023 results
98.6%
Of guest data captured
98%
Of guests rated their experience five stars
$1m
Saved through reduced ticket wastage
