NTT Data | Events & Hospitality
THE BRIEF
NTT Data and Right Formula began working together in 2023, with the client identifying The 151st Open at Royal Liverpool as their hero event of the year to host customers, prospects and close connections across the four days.
OUR APPROACH
In order to deliver an unforgettable experience for NTT Data’s guests, our team ran a detailed programme for over 100 people per day that began with the design, production and installation of a premium hospitality suite on the 18th fairway, allowing guests to watch the players in action throughout the tournament.
We also organised Q&As with golf legends including Catriona Matthew and Andrew Cotter, photo opportunities with the Claret Jug, a VIP dinner for c-suite guests, and privately chaperoned transfers to and from the golf course.
2023 results
400
Guests hosted across the four-day event
5
Evening events managed
7
Venues managed and hosted
