LOCH LOMOND WHISKIES | PRODUCTION
THE BRIEF
Loch Lomond Whiskies holds the coveted position as the Official Spirit of The Open, the oldest major in golf, and as part of their rights package has the ability to build a structure in the fan zone for patrons to enjoy.
Loch Lomond have trusted Right Formula for the past five years to design, produce and deliver this structure for them in an innovative way to drive footfall and brand awareness.
OUR APPROACH
In 2023, Right Formula worked with Loch Lomond Whiskies to design and build a 20m x 20m two-story structure in the fan zone at Royal Liverpool Golf Club. This structure featured an upstairs VIP hospitality area for VIP guests and a free entry bar downstairs for all spectators of The Open. Both the VIP and general admission areas were fitted to tell the Loch Lomond Whiskies story to guests while they enjoy the golf.
2023 results
14,000
Total footfall over the week
50,000
Samples tasted in the bar
11,394
Total product sales