Casio EDIFICE | DIGITAL

THE BRIEF

Casio requested Right Formula’s support to drive awareness, interest and consideration in its range of high-performance EDIFICE chronographs and motorsport watches across its digital and social media channels, as well as grow its online presence and followers in key markets.

OUR APPROACH

Right Formula develops an annual digital and social media strategy for Casio EDIFICE to help achieve its business objectives. This includes:

Creating monthly social media content plans
Organising automotive, lifestyle and product photoshoots
Creating branded and product-focused video content
Executing full funnel paid media campaigns on Meta (Facebook and Instagram)
Supporting the development of Casio’s global and local ecommerce websites
Leveraging motorsport partnerships to reach new audiences
Performance analysis and reporting on organic and paid activity

Since 2021, our team has grown followers on the official Casio EDIFICE Instagram account from 50k to 240k, Facebook page likes from 937k to 1.3m, and enabled Casio to sell out limited edition watches in collaboration with motorsport partners including Scuderia AlphaTauri, TOM’s Racing and Honda.