About Us
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Hirtenstraße 19, 10178 Berlin, Germany

+49 30 24041420

ouroffice@any.com

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WHAT WE DO

Without Right Formula I simply couldn’t do my job

The most critical element to tell you is that without Right Formula I simply couldn’t do my job

Senior Director, Strategic Partnerships & Brand Marketing, Hilton

brilliant organisation and logistics

I simply want to thank you for your brilliant organisation and logistics. Not only did you ensure everything was smooth and easy… and you made it fun.

Chairman, BSKYB

Set the foundations for our partnership

The most important word is the backup. They cover us by giving us all the knowledge we need to set the foundations for our partnership that allow us to build on our business.

Head of Business Development & Esports, Logitech

Partnership Strategy

Right Formula will use our industry experience to identify and strategically develop the optimum partnership for a brand based on an understanding of your specific business needs.

We provide a broad spectrum of consultancy services, from one-off projects, to advising on appropriatepartnerships andsetting the strategy to deliver a full-service sponsorship solution.

Partnership Evaluation

Using our comprehensive network of contacts, we can facilitate relevant introductions and will work in collaboration with clients and rights holders throughoutthe entire negotiation stage.

We use our knowledge of the sport to ensure that brands pursue the right sponsorships, at the right price, to derivethe best possible return on investment across the full term of the partnership.

Partnership Activation

Right Formula offers brands access to a wide range of core activation and event management skills and experience. Whether it be on a global, national or local scale, our team will apply creative ideation and meticulous planning and implementation to ensure every area of a sponsorship programmeis fully maximised.

Strategy & Evaluation

Guide, develop, provide reports and deliver strategic sponsorship roadmaps that create quantifiable ROI

PR & Communication

Deliver creative PR and tailored communication programmes that generate strong media value

Consumer Engagement

Create and manage a wide range of consumer and public engagement events in any location worldwide

B2B

Facilitate targeted access for our clients to relevant multinational corporations, exploiting the sport’s exclusive networking platforms

Creative Services

Specialised in house sponsorship and motorsports graphics services, working in tandem with clients brand guidelines

Digital

Create relevant and integrated digital plans, to maximise amplification and engagement around an activation or the sponsorship

Internal Motivation

Foster support and momentum amongst employees to ensure the sponsorship benefits are fully utilised across the organisation

Awareness & Perception

Advise on branding location to optimise coverage whilst recommending initiatives that supplement the core brand positioning

Event Creation

Develop and execute any scale of integrated campaign activation or one-off brand events

Branded Content

Generate engaging B2C and channel marketing content and distribution management through targeted brand campaigns

Hospitality

Create bespoke and turnkey hosting experiences to deliver the optimum environment for brands to engage with key decision makers

Events

Develop and execute any scale of integrated campaign activation or one-off brand events

Consumer Engagement

Create and manage a wide range of consumer and public engagement events in any location worldwide