What we do

Our Activation team delivers on the investments our clients have made through their rights acquisitions. By activating client programmes, we help brands deliver on their promise.

Whether it be developing or executing a strategy, we combine the very best knowledge of our clients’ requirements with our deep understanding of international Sport and Entertainment to secure results.

Our Services

ANALYSIS & INSIGHTS

Nothing ever stands still. In this fast-changing world, we continuously measure campaign performance against client objectives to ensure a programme is getting the required data-driven results.

DIGITAL & SOCIAL

From strategy, content creation, campaign reporting and working with influencers, we build and engage audiences through best-in-class implementation.

PR & COMMUNICATIONS

From strategic communications to media relations, executive counsel and crisis communications to content and copy, we help protect clients’ reputations and put them firmly on the map.

PRODUCTION

We are passionate creatives with technical expertise. We produce engaging, exciting and visually-dazzling branded content solutions for our clients, ranging from slick animations and podcasts to on-location shoots and final film delivery.

CSR

Corporate Social Responsibility is essential for any business. We help our clients enact positive change, from reducing carbon footprints, forming environmental corporate policies and advising on socially-conscious investments.

EVENT/ HOSPITALITY MANAGEMENT

We manage end-to-end hospitality programmes, from field marketing, event conceptualisation and on-the-ground delivery. We ensure clients and their guests leave inspired and fulfilled.

NEGOTIATION

We support and guide our clients through the entitlement acquisition process. From negotiation to contract, we always ensure the client’s interest is best represented.

PROMOTIONAL ACTIVITES

We conceive and deliver multi-territory promotional concepts – helping drive specific sales objectives.

TOOLS

We design and deliver cutting-edge tools to drive engagement and enhance the experience for our clients and their stakeholders.

CREATIVE 

Right Formula Design creates simple yet effective solutions, from art direction to media campaigns and events.

STRATEGY

We provide strategic direction to clients and then execute the ideas they like. Our approach is built on decades of experience, insight and data. 

SALES

We facilitate networking opportunities with target corporations and key programme partners to build  explicit bottom-line sales values.