QATAR AIRWAYS | EVENTS & HOSPITALITY
oVERVIEW
In 2023, Right Formula activated VIP programmes at 21 Formula 1 races for Qatar Airways, hosting over 2,000 guests.
The Qatar GP was Qatar Airways’ first home race since becoming the Official Airline of Formula 1. As such, its core focus was on maximisation of ‘money can’t buy’ track experiences, providing premium hospitality services to all guests and collaborating with additional sponsorships to elevate the programme as a whole.
our approach
Knowing the gravity and the importance of this race to Qatar Airways, Right Formula deployed a team of hospitality experts to deliver the programme.
With complete autonomy on the programme, our team designed and build the Paddock Club suite for Qatar Airways, organised VIP track tours, a B12 beach activation and fast laps, as well as integrated the wider partnership with Alpine alongside relationships with Paris Saint-Germain, David Beckham and Faff du Plessis.
2023 RESULTS
600
Guests hosted across the weekend
720
Paddock tours for VIP guests
17
Fast laps organised with F1
