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Sponsorship Consulting

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Sponsorship Activation

Sponsorship Events

SPONSORSHIP CONSULTING

With an understanding of your business needs, Right Formula is able to use our industry experience to identify and strategically develop the optimum partnership for a brand.

We provide a broad spectrum of consultancy services, from one-off projects, to advising on appropriate partnerships to setting the strategy to deliver a full-service sponsorship solution. Most typically we collaborate with brands to create a strategic roadmap to ensure the programme delivers across its full term.

Using our comprehensive network of contacts, we can facilitate relevant introductions and work closely with all parties throughout the negotiation stage. We use our knowledge of the sport to ensure that brands pursue the right sponsorships, at the right price and derive the best possible return on investment.

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SPONSORSHIP ACTIVATION

Right Formula offers brands access to a wide range of core activation and event management skills and experience. Whether it be on a global, national or local scale, our team will apply creative ideation and meticulous planning and implementation to ensure every area of a sponsorship program is fully maximised. 

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Strategy & Evaluation

Guide, develop, provide reports and deliver strategic sponsorship roadmaps that create quantifiable ROI

B2B

Facilitate targeted access for our clients to relevant multinational corporations, exploiting the sport’s exclusive networking platforms

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Awareness & Perception

Advise on branding location to optimise coverage whilst recommending initiatives that supplement the core brand positioning

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PR & Communication

Deliver creative PR and tailored communication programmes that generate strong media value

Creative Services

Specialised in house sponsorship and motorsports graphics services, working in tandem with clients brand guidelines

Event Creation

Develop and execute any scale of integrated campaign activation or one-off brand events

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Consumer Engagement

Create and manage a wide range of consumer and public engagement events in any location worldwide

Digital

Create relevant and integrated digital plans, to maximise amplification and engagement around an activation or the sponsorship

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Branded Content

Generate engaging B2C and channel marketing content and manage its distribution through targeted brand campaigns

Internal Motivation

Foster support and momentum amongst employees to ensure the sponsorship benefits are fully utilised across the organisation

SPONSORSHIP EVENTS

Our experienced Events and Hospitality team are well equipped to devise and run a variety of guest and consumer programs at local and regional levels.

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Hospitality

Create bespoke and turnkey hosting experiences to deliver the optimum environment for brands to engage with their key decision makers

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Events

Develop and execute any scale of integrated campaign activation or one-off brand events

Consumer Engagement

Create and manage a wide range of consumer and public engagement events in any location worldwide