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Hirtenstraße 19, 10178 Berlin, Germany

+49 30 24041420


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SAP Centre Of Excellence

Right Formula work with SAP on their global partnerships in both Formula 1™ and Formula E. In 2015 we worked with SAP and McLaren to create an experiential visitor facility at the McLaren Technology Centre in the UK. Once open, every visitor to the McLaren Technology Centre visited the SAP Centre Of Excellence to learn more about SAP and how they are working with McLaren to harness the power of data across the McLaren Group.

The experiential facility contained:

  • Replica Mission Control with a gesturally controlled hologram
  • Interactive glass touchwall
  • Pit Wall strategy challenge
  • Interactive component table
  • AR Glasses office overview