Right Formula worked with Loch Lomond whiskies to support their entry into golf in 2018. For their first activation at The Open, Right Formula were tasked with building and managing an impactful Loch Lomond bar and VIP area on-site which would not only inspire new customers by generating awareness and engaging activity, but also provide a venue to host B2B and C-Suite B2C customers with a full hospitality level F&B offering.
The results were overwhelmingly positive with over 7,200 attendees over the course of the event week, of which over 1,100 were hosted in the dedicated Loch Lomond VIP area. Additional activity included exclusive evening functions, four Q&A sessions with Paul Lawrie and Colin Montgomerie, and in excess of 10,000 product samples handed out across the week.
Consumer Engagement, Events & Hospitality, Experiential