An example of our work is below, for further details on our latest projects and client work,
please contact us and a member of the Right Formula Team will be in touch:

Phone Number: +44 (0) 20 3880 7345
Email: info@rightformula.com


hilton client

As well as supporting the activation of the Partnership between Hilton Worldwide and the McLaren Honda F1 Team, Right Formula’s remit also includes a focus on increasing the B2B awareness and revenue of the brand within the sport.

F1’s global market place offers one of the world’s most exclusive and contained networking platforms, and Right Formula applies its detailed knowledge of the sport to enable Hilton Worldwide to maximise its potential business revenue in a number of ways:

  • B2B review of opportunities
  • B2B strategy creation & implementation
  • B2B event organisation and hosting
  • B2B communications
  • Initiate and host B2B meetings
Formula One B2B networking



Right Formula are SAP’s retained agency for motorsport sponsorship activation. Initially developing and activating the partnership with the McLaren Technology Group, the remit has expanded to include SAP’s new partnership in Moto GP.

Right Formula’s in depth knowledge of the sport is crucial to creating an activation programme which:

  • Is relevant to showcase the brand and partnership
  • Is accessible to all markets, not just those who have a race in their country
  • Is able to be used all year round
  • Has tools for B2B, B2C and internal engagement
  • Is cost efficient
  • Works with compliance considerations
  • Is flexible for local relevance
McLaren Centre of excellence crop



Right Formula are providing B2B Consultancy and Events support to Red Bull Air Race.

When Red Bull re-launched the Air Race in 2013, Right Formula was tasked with applying our experience of global event management and Grand Prix guest programmes to:

  • Create, implement and host guest programmes at all Red Bull Air Races across eight races internationally
  • Coordinate and manage guest communications and on-site logistics
  • Develop and introduce new initiatives into the guest programmes
  • Work with Red Bull to constantly review and improve the events from both a cost efficiency and the guest experience perspectives
red bull air race client


hilton client golf

As part of its new sponsorship of The European Tour, Right Formula developed Hilton’s digital strategy to assist its penetration of the EMEA golf market.

Creation of HiltonGolf.com website:

  • Creation and delivery of digital content on HiltonGolf.com, including ambassadorial activations with Tyrrell Hatton
  • Analysis of EMEA digital platforms to identify new partnerships
  • Activated online golf communities such as HowDidiDo and Golf.de
  • Developed and delivered a strategic advertising campaign to drive awareness of Hilton and HiltonGolf.com
  • Worked with leading golf media to create engaging PR initiatives
  • Created opportunities to increase membership of Hilton’s loyalty programme, Hilton HHonors
hilton client website digital strategy